Virtual Insanity: Social Media Marketing in the Music Industry

Saturday, November 25, 2023 (10:00 a.m. – 11:30 a.m.)

Songs turning into mass phenomena via TikTok, idols connecting with their fans through Instagram, beefs unfolding between artists tweet by tweet... Social media have not only changed our lives, but also music as we once knew it. We delve into this topic with Dominika Maša, a musician, manager, and digital marketing head at the Urban Culture Center Kino Šiška and Ment Ljubljana festival; Cristian Larrosa, founder and director of Grupo Larrosa, a consultancy focused on financing and new technologies for music; and Ana Castillo, Digital Product Manager for Sony Music.

Dominika Maša Kozar (Ment Ljubljana / Kino Šiška)
Cristian Larrosa (Larrosa Music Group)
Ana Castillo (Sony Music Spain)
Moderating: Dániel Kemény (Civil Rádió)