Independent Radio Exchange (IndieRe) project aims to promote unrecognized local indie and urban music production across multiple European countries in order to increase transborder mobility of music creativity and improve the capacity of cultural operators for long-term, sustainable intercultural exchange. Due to technological developments, music selection and distribution has become dominated by large corporations using AI algorithms, which means that local European artists remain relatively unknown outside of their immediate (regional) surroundings.
To tackle this problem, four independent radio stations from four European countries (France, Germany, Italy and Slovenia) have formed a partnership consortium which will utilize the radio medium as the primary dissemination channel for promoting unrecognized local European music across numerous geographical regions of the EU, enabling them to circumvent the over-saturated mainstream channels of music distribution and consumption, dominated by Anglo-Saxon production.
Therefore, the IndiRe project will form a platform through which partner radios will produce and exchange radio broadcasts of music reviews, playlists and interviews during a period of two years. Furthermore, the partnership will reinforce its promotion and transborder exchange of European local indie artists and cultural operators by organizing international music festivals. These activities will introduce selected artists to new audiences, provide them with necessary international experience and also enrich the cultural landscape of participating countries.